Second Wave^®

Upcycled cards featuring a core made with recovered ocean-bound plastic

Cards featuring a core made with Recovered Ocean-Bound Plastic

Offer your cardholders beautifully designed payment cards featuring a core made with post-consumer plastic waste that has been diverted from entering the world’s oceans, waterways and shorelines.

Focused on transforming plastic debris into products, CPI seamlessly integrates upcycled recovered ocean-bound plastic into the core of a high quality card that is compliant with EMVCo standards and dual interface capable.

Appeal to the generations who are leading the charge to protect and remove contaminants from the environment, by offering a debit, credit, or prepaid debit card with a core made from discarded plastic waste.

Introduce a new program or design that embodies your sustainability commitments and captures cardholder attention, or incorporate this product into your existing designs. We can help to convert your existing design to accommodate the upcycled materials.

In a CPI survey conducted by an independent research firm, debit and credit cardholders indicated they are “concerned” about plastic waste.

93%

of respondents say they are “concerned” about plastic waste in the oceans

85%

of respondents find a card made with recovered ocean plastic “appealing”

81%

of respondents would switch to a recovered ocean plastic card if it were offered by their current issuer

54%

of respondents would switch to a different issuer if they were to offer a recovered ocean plastic card (with the same features and benefits on their current card)

CPI consumer insights fielded November 2022 n2100

What is recovered ocean-bound plastic?

CPI defines Recovered Ocean-Bound Plastic as plastic waste collected from land areas where the plastic would otherwise be highly likely to enter the ocean.

Recovered Ocean-Bound Plastic is typically recovered within 50 kilometers of a seashore, or near streams and rivers that lead to the ocean, in countries or regions that lack adequate waste management infrastructure. CPI considers this plastic to be a subset of Recovered Ocean Plastic, which also includes plastic debris that is collected directly from the ocean.

Being part of the change

Discarded plastic bottles, bags and containers pollute and damage fragile coastal and oceanic ecosystems.

Plastic can live in the ocean for hundreds of years, even longer for small particles.

If there is no change in waste habits, plastic is expected to outweigh fish in the ocean by 2050.

The estimated amount of waste that enters the ocean annually is equivalent to dumping the contents of one garbage truck into the ocean per minute. The plastic remains whole or is smashed into particles, entangling animals or is mistaken as food by wildlife. The waste contaminates seawater and damages fragile coral reef systems.

CPI is committed to recovering and preventing plastic waste from entering marine ecosystems.

First Mile

The First Mile^®, an initiative of Thread International and WORK, formalizes waste collection networks in low-income communities and bridges the gap for global brands to purchase from these responsible supply chains, while diverting plastic waste from our oceans and landfills.

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Second Wave®