Metal Cards

Heavier cards for a
distinguished portfolio

Metal Can Anchor a Complete Portfolio Refresh

Metal cards aren’t simply “nice to have.” They can serve as the centerpiece of an institution’s entire product strategy.

Institutions use metal to:

Refresh portfolio and reinforce brand positioning
Launch new rewards and loyalty tiers
Appeal to younger, experience‑driven card holders

Whether you start with a single metal product or build a fully graduated tier structure, metal becomes the spark for a stronger, more modern portfolio.

Metal Comes in Multiple Formats — Not Just One

Encased Steel

10 Grams

Ideal entry point
Premium feel without luxury pricing
Great for first‑time metal adopters

Edge to Edge Metal

14 Grams

Visible metal edge
Modern, design‑forward
Strong “showpiece” appeal

Encased Tungsten

18 Grams

Ultra‑heavy, ultra‑premium
High‑impact sensory experience
Perfect for elite tiers

Metal Drives Results

The true value of metal is the emotional impact. The weight and feel signals a higher tier of service, even before cardholders make their first transaction. This perception drives real results:

• Increased top of wallet usage
• Higher satisfaction and loyalty
• Greater card pride and brand affinity
• Stronger differentiation from competitors

For many institutions, metal becomes the anchor of a sticky, experience driven strategy.

Expand the Premium Experience with Packaging and Digital

Metal cards deserve an unboxing experience with premium mailers, boxes, and packages.

Capture “Day-One” spend by combining the card and digital payment experience for your cardholders.

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