Aite | Transitioning to a More Environmentally Friendly Card | Issuers Will Lead the Change

Commissioned by CPI Card Group and produced by Aite Group, this paper discusses the impact of plastics on the environment, cardholder and issuer trends toward environmental sustainability, and earth-friendly card materials.

Overall, North American issuers are broadly interested in the use of these card materials, such as recycled polyvinyl chloride (PVC), polylactic acid (PLA; a plant-based plastic), and upcycled recovered ocean-bound plastic, each of which has pros and cons. Feedback indicates that recovered ocean-bound plastic generates the most interest as a way for issuers to demonstrate their dedication to protecting the environment, grow new accounts, and increase card usage.

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