We worked with an independent researcher to conduct an online survey* of over 2000 credit and debit card
users to find out how people pay everyday.
Respondents said they are much more likely to choose a physical
card to pay, even though they have their phones with them. For
debit or credit card users, 9 of 10 agreed that “they were more likely
to use a physical card than a smartphone/smartwatch to make
purchases”. Nearly 85% agreed that “Using a credit or debit card is
faster/easier than using a smartphone to make purchases”.
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Today’s payment card environment is undoubtedly complex and competitive, but it pulses with possibility. Identifying a card program’s competitive edge is key to maintaining top-of-wallet status and fulfilling cardholders’ expectations. Before we dive into ways that issuers can extend their brand and stand out among the competition, it is essential that issuers have built a […]
Smartphones are ever-present as we move through our day, and are rarely out-of-reach, so brands and advertisements persistently push phone-based interactions to deepen that customer connection: “text this number, scan this QR code, download our app,” etc. This poses a burning question:
Building a solid card program foundation starts with a thorough evaluation of both the financial institution’s needs as well as those of its cardholders to ensure the right mix of solutions for both.
Extend your central and instant issuance strategy with a complementary digital payment solution to give cardholders the convenience and options they want. In February 2020, Aite-Novarica Group issued a study of 34 retail banking associates and card services executives that said: “Multiple issuers refer to instant digital card issuance as an alternative to in-branch instant […]
Click here to Download PDF Today’s payment card environment pulses with possibility. But with that potential comes a host of complexities. Credit and debit cards create unique challenges for the cardholder experience and compliance and security, so offering the right mix of solutions is vital. The goal for issuers is to create a card program […]
Sustainability goals are influencing company identity and mission statements across industries, including the financial sector. Financial Institutions (FIs) of all sizes are setting sustainability goals, driven by a number of factors, including consumer demand for more eco-focused options. Since payment cards are a major touchpoint with customers, FIs are asking how cards can reflect those […]
Print-on-demand personalized payment card strategies offer a way for credit and debit card programs to stay timely and targeted in an individualized market. Personalization matters in today’s highly competitive payments landscape and has become a high priority for credit and debit card issuers. When it comes to credit and debit card programs, making this leap […]
With today’s immediate gratification mindset, cardholders expect financial institutions (FIs) to be able to meet their needs with speed and convenience, and they want to be able to interact or conduct business in a branch. In fact, a 2021 CivicScience report found that the biggest determinant for choosing an FI remains how close a physical […]