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Drive Cardholder Loyalty with More Sustainable Options

The demand for more sustainable payment products is heating up. According to a November 2022 CPI survey conducted by an independent research firm*, 73% of debit and credit cardholders surveyed indicated that it is important that their financial institution is environmentally conscious. In addition, 89% of respondents expressed concern about plastic waste in landfills, and […]

How to Develop a Robust Card Program

Today’s payment card environment pulses with possibility. But with that potential comes a host of complexities and challenges for the cardholder experience, compliance, and security so offering the right mix of solutions is vital. From payment card industry (PCI) compliance requirements to EMV® certification, and digital provisioning, a single source provider helps manage it all. […]

5 Things to Consider When Evaluating a Card Solutions Provider

CPI Dual INterface Card

In today’s fast-paced, lean environment, having a single-source provider to oversee every detail of your portfolio just makes business sense. In selecting that relationship, card issuers should identify a supplier whose culture and values align with their own, and who has the expertise to guide the program on its journey from launch to ongoing execution. […]

Ways to Build and Elevate Your Card Program

Today’s payment card environment is undoubtedly complex and competitive, but it pulses with possibility. Identifying a card program’s competitive edge is key to maintaining top-of-wallet status and fulfilling cardholders’ expectations. Before we dive into ways that issuers can extend their brand and stand out among the competition, it is essential that issuers have built a […]

The Way Consumers Pay

Smartphones are ever-present as we move through our day, and are rarely out-of-reach, so brands and advertisements persistently push phone-based interactions to deepen that customer connection: “text this number, scan this QR code, download our app,” etc. This poses a burning question: ​

5 Card Program Strategies to Foster Your Sustainability Goals

Gear with a plant growing from it

Sustainability goals are influencing company identity and mission statements across industries, including the financial sector.  Financial Institutions (FIs) of all sizes are setting sustainability goals, driven by a number of factors, including consumer demand for more eco-focused options. Since payment cards are a major touchpoint with customers, FIs are asking how cards can reflect those […]

The Promise of Metal: Capitalizing on First Impressions

Woman holding CPI card

Metal cards have caught the eye of consumers in recent years. A certain segment of cardholder craves the feelings of exclusivity, luxury, and sophistication that metal cards provide. Attracted by the prospect of adding new, affluent cardholders, many financial institutions are looking to add metal card options to their portfolios. But the higher costs involved […]

Back to Basics — Card Design

CPI Card Designs

Cards are everywhere — relied on to purchase goods, grant access to buildings or memberships, earn brand loyalty points, discounts, and more. Companies can visually enhance cards to appeal to a wide audience, inspiring usage while creating a preferred, top-of-wallet experience. Card designers are able to create a product used routinely in everyday life and […]

Back to Basics — Dual Interface

CPI Dual INterface Card

We get many questions from people about dual interface cards and what happens during a transaction, such as, “When you tap a dual interface card, what is actually happening?” I was asked to go back-to-basics and reveal what happens behind the scenes of a dual interface tap or wave. What if I were to tell […]

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