Today’s payment card environment is undoubtedly complex and competitive, but it pulses with possibility. Identifying a card program’s competitive edge is key to maintaining top-of-wallet status and fulfilling cardholders’ expectations. Before we dive into ways that issuers can extend their brand and stand out among the competition, it is essential that issuers have built a […]
Smartphones are ever-present as we move through our day, and are rarely out-of-reach, so brands and advertisements persistently push phone-based interactions to deepen that customer connection: “text this number, scan this QR code, download our app,” etc. This poses a burning question:
Building a solid card program foundation starts with a thorough evaluation of both the financial institution’s needs as well as those of its cardholders to ensure the right mix of solutions for both.
Sustainability goals are influencing company identity and mission statements across industries, including the financial sector. Financial Institutions (FIs) of all sizes are setting sustainability goals, driven by a number of factors, including consumer demand for more eco-focused options. Since payment cards are a major touchpoint with customers, FIs are asking how cards can reflect those […]
Print-on-demand personalized payment card strategies offer a way for credit and debit card programs to stay timely and targeted in an individualized market. Personalization matters in today’s highly competitive payments landscape and has become a high priority for credit and debit card issuers. When it comes to credit and debit card programs, making this leap […]
Metal cards have caught the eye of consumers in recent years. A certain segment of cardholder craves the feelings of exclusivity, luxury, and sophistication that metal cards provide. Attracted by the prospect of adding new, affluent cardholders, many financial institutions are looking to add metal card options to their portfolios. But the higher costs involved […]
Cards are everywhere — relied on to purchase goods, grant access to buildings or memberships, earn brand loyalty points, discounts, and more. Companies can visually enhance cards to appeal to a wide audience, inspiring usage while creating a preferred, top-of-wallet experience. Card designers are able to create a product used routinely in everyday life and […]
We get many questions from people about dual interface cards and what happens during a transaction, such as, “When you tap a dual interface card, what is actually happening?” I was asked to go back-to-basics and reveal what happens behind the scenes of a dual interface tap or wave. What if I were to tell […]