Securing Lifetime Value: Win the first week — and the next thousand taps
In 2026, customer lifetime value (CLV) remains one of the strongest indicators of growth, profitability, and competitive strength for financial institutions and fintech issuers alike. But increasing CLV has become more challenging. Acquisition costs continue to rise, and cardholder loyalty is showing signs of increased volatility. Across banks, credit unions, and digital‑first fintechs, early‑life cardholder […]
The New Standard for Payments Issuance: Physical + Digital is Table-stakes
Why Push Provisioning is a power-move for issuers to drive adoption, activation and transactions for customers Cardholders trust what they can hold. The tactile experience of a physical debit or credit card reinforces legitimacy, security, and familiarity—core psychological drivers of consumer trust. With over 2 billion cards in circulation in the U.S. and 90% of adults […]
Case Study: CPI & United Heritage Credit Union collaborated for an award-winning card package
Click here to Download PDF Case Study: CPI & United Heritage Credit Union collaborated for an award-winning card package UHCU sought to elevate its member experience through a premium, durable, and visually distinctive debit card offering—one that reflects its brand identity and reinforces long-term member loyalty. The credit union sought a standout physical offering that […]
Branching Out with Instant Issuance: Issuing Physical Cards for Non-Banks
Whether physical or digital, offering personalized, on-demand payment options to customers drives satisfaction, and provides a quick on-ramp for generating interchange revenue for issuers. However, the definition of what constitutes an “issuer” of a card is growing beyond the traditional bank or credit union. Businesses that specialize in retail financing, international currency exchange, tax prep, […]