Securing Lifetime Value: Win the first week — and the next thousand taps
In 2026, customer lifetime value (CLV) remains one of the strongest indicators of growth, profitability, and competitive strength for financial institutions and fintech issuers alike. But increasing CLV has become more challenging. Acquisition costs continue to rise, and cardholder loyalty is showing signs of increased volatility. Across banks, credit unions, and digital‑first fintechs, early‑life cardholder […]